Analytics
ARE YOU SURE THE EFFORT YOU’RE INVESTING ONLINE IS PAYING OFF?
After setting up a website, a few ads, and a Facebook page, you might think your work ends there and the internet will handle the rest. You might expect that people will naturally come across your website or ad when searching for services, call you and become paying customers. But when it comes to online visibility, it’s just not that simple.
Thankfully, there are ways to track your efforts online – using analytics.
What do you gain from tracking analytics?
- The confidence that your investment online is paying off
- Time to focus on running your business
- Insight into what works and what doesn’t work
WHAT DOES ANALYTICS CONSIST OF?
Analytics consists of tracking everything that pertains to your business online – your website, phone calls, ads, social media, consumer behavior, and more. The process of analytics includes tracking, analyzing, adjusting, more tracking, adjusting again, back to analyzing – you get the idea.
To properly track analytics, you need time and digital marketing knowledge – two things we realize most business owners don’t have. That’s where a professional digital marketing agency comes in – to handle all the tracking, analyzing, and adjusting that comes with analytics. By letting us do what we do best, you can focus on what you do best.
WHAT DO WE TRACK?
When it comes to analytics, we track a variety of items, including: Google analytics, website traffic, video views, where your target audience is going, and more. We’re able to gather highly detailed reporting on all of this activity. Then, we compare this data over different periods of time. For some clients, we go over analytics quarterly, for others, we make yearly comparisons. This all depends on the type of business you own and what your goals are.
ACCOUNT MANAGEMENT.
By consistently tracking and reporting on your custom digital marketing strategy, we ensure that you’re getting the best return on your investment. Your local consultant will consistently go over results, strategies, and necessary modifications with you, including updates on what is and isn’t working.
We like to reassure our clients that we’ll never ask them to sign a long-term contract – our relationship is based solely on your satisfaction. This is just another reason why we’re always monitoring and fine tuning our strategies. Keeping track of analytics for our clients holds us accountable. It shows them that we’re doing everything we can to get them the results their looking for. Through regular meetings with our clients, we’re able to go over analytics, see what’s working and where improvements can be made.
So again, we ask, is the investment you’re making online actually helping your business? If you aren’t sure, it’s time to find out.
YOUR DEDICATED MARKETING TEAM.
Larger, corporate companies are able to house complete marketing teams including creative developers, IT support, social media, experts, SEO and SEM staff, and a dedicated project manager. But not all companies are equipped with the resources to support an entire marketing team.
Digital marketing takes a team, it’s not a one man job. We believe experienced marketing teams should not be seen as a luxury afforded only to big corporations.
WebLocal aims to help locally owned businesses achieve the same level of digital marketing as large corporations. We don’t assign one person to you, we provide you with the whole team – dedicated to getting you the results you’re looking for.
Contact WebLocal today for access to:
• A dedicated project management team
• Website hosting
• Continuous reporting and updates
• A digital marketing strategy that is best in class
