Social Media
Brand Awareness. Connection. Outreach.
Does Your Business Really Need a Social Media Presence?
If you want to reach a new audience or maintain existing customer relationships, then yes, you need a social media presence. Social media as a marketing tool is an excellent way to build brand awareness, nurture relationships, and stay top-of-mind. All of which keep you competitive.
Social Media Advertising vs. Traditional Advertising
Whether or not you’ve already put money towards traditional forms of advertising, such as TV ads, print, or billboards, we strongly encourage you to consider the value of social media advertising.
Social Media Ads.
- Tactics are more flexible
- Affordable – you can test different ad campaigns with almost any sized budget
- More interactive – made for a two-way conversation
- Reporting and analytics are updated in real-time
- Highly specific audience targeting
- Captures attention more easily since users are already looking at their screens
Traditional Ads.
- Tactics or more static
- More expensive – generally have to commit long-term to see a return
- One-way street – you’re talking at someone instead of engaging a dialogue
- Analytics can be fuzzy – more challenging to attribute consumer actions to these forms of advertising
- Targeting a broad audience
- No guarantee someone will see your ad – easier to miss if they aren’t paying attention
While traditional advertising can be valuable, social media advertising is a proven, inexpensive, and effective way to market your business. It just works. Think of social ads as modern-day billboards or TV ads. The main difference is that people will actually see your ad while scrolling as opposed to easily missing it.
Organic Social Media vs. Paid Advertising.
The two key parts of social media are organic traffic and paid ads.
Organic Traffic: Posting free, valuable information can really make a difference in the type of traffic you receive and help you gain followers, likes, and page visits.
Paid Ads: Using a social media platform for advertising can get your content in front of people who otherwise wouldn’t see it. You set the criteria of the audience you want to reach and paid advertising will get you in front of them.
A combination of organic and paid advertising is how you’ll get the most out of social media marketing.
WE DO IT ALL.
From content creation to ad campaigns, we do it all. Personalized content, targeting the right consumers, and effective ad campaigns are all in our wheelhouse. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to build brand awareness and engage with customers.
Ready to move forward with social media advertising? We’re ready to help. Contact us to learn more.
