(SEM) PAID SEARCH ENGINE MARKETING
Search Engine Marketing (SEM) is the practice of bidding on relevant keywords and keyword phrases in search engines like Google, Yahoo and Bing. An SEM campaign is meant to increase website visibility and traffic by utilizing paid search advertisements. SEM is also commonly known as PPC, pay-per-click.
SEM is a unique form of acquisition marketing. You only pay for a keyword when someone clicks on your website – so your marketing spend will not be based on impressions.
According to Google, search ads can increase brand awareness by 80%.
We employ several strategies when it comes to keyword research with a focus on long-tail keywords.
Long-tail keywords are keyword phrases that are highly specific to the services and products you offer. Potential customers searching these keyword phrases are seen as well-qualified leads, meaning they are more likely to convert into actual customers.
Since you would be paying for every click to your website, using long-tail keywords provides the best return on investment possible for your SEM marketing spend.
WebLocal constantly analyzes SEM results and continuously refines our PPC strategies.
CONTINUOUS SEM EFFORTS INCLUDE:
- Manual adjustment of keyword bidding
- Continuously generate new long-tail keywords and keyword phrases
- Determine daily and monthly budgets in a responsible manner
- Create landing pages for SEM campaigns
- Continuous advertisement testing and optimization
We like to add localizers, such as city names or counties, to keywords and keyword phrases. With the addition of location specific terms, we’re able to further qualify potential leads to your business. Contact WebLocal today for more information on our SEM strategies and how your business can benefit from working with us.