SEM

(SEM) Paid Search Engine Marketing

SEM stands for Search Engine Marketing and is the practice of bidding on your business’s relevant keywords and keyword phrases in search engines like Google, Yahoo or Bing. An SEM campaign is meant to increase website visibility and traffic by utilizing paid search advertisements. SEM is also commonly known as PPC, which stands for pay-per-click.

SEM is actually a unique form of acquisition marketing; you only pay for a keyword when someone clicks on your website. Therefore, your marketing spend will not be based on impressions.

 

Keyword Research

WebLocal, Inc. is an industry leader when it comes to keyword research. We employ a long-tail approach for our clients’ paid search campaigns.

Long-tail keywords are keyword phrases that are highly specific to the services and products offered by your business. Potential customers who are searching for these keyword phrases are seen as well-qualified leads, meaning they are more likely to convert into actual customers. Since you would be paying for every click to your website, using long-tail keywords would provide the best return on investment possible for your SEM marketing spend.

 

SEM Optimization

WebLocal, Inc. is constantly analyzing our clients’ SEM results and continuously refining our PPC strategies.

Continuous SEM Efforts Include:

  • Manual Adjustment Of Keyword Bidding
  • Continuously Generate New Long-Tail Keywords and Keyword Phrases
  • Determining Daily and Monthly Budgets In A Responsible Manner
  • Creating Landing Pages For SEM Campaigns
  • Continuous Advertisement Testing And Optimization

In addition, we like to add localizers such as city names or counties to keywords and keyword phrases. With the addition of location specific terms, we are able to further qualify the potential leads to your business.

Contact WebLocal, Inc. today for more information on our SEM strategies and how your business can benefit from working with us.