Google Local Service Ads

Google Local Service Ads

What Are Local Service Ads?

Local service ads are ads with priority placement on page one of Google search results. They’re different than Google AdWords in the sense that there are requirements you must meet in order to qualify for this ad format. These ads will help connect you with people who search Google for the services you offer. Your ads will appear for customers in your local markets, and you only pay if someone calls you directly through your ad.

How Do They Work?

Keywords pertinent to local service ads will typically trigger the ads to appear. You’ll find three different businesses displayed in boxes at the top of search results. The ad format allows companies to feature only their name, city, phone number, hours of operation, and review rating. Businesses that benefit the most from local service ads are able to maintain high ratings and have strong brand awareness.

Businesses that qualify for this ad format are prescreened and insured. This is how Google’s able to guarantee a business. Not every industry fits the bill for local service ads, which is something we’ll help you determine. We work directly with a Google representative to get each client accurately signed up for local service ads. There’s an extensive process and a list of requirements to meet in order to qualify for this ad format. We’ve streamlined everything for you so you can stick to running your business.

Are Local Service Ads Worth It?

Absolutely, and we wouldn’t recommend it if we didn’t think so. When customers see your business listed as a local service ad, they’ll know Google guarantees you offer reliable services. The pay-per-call format also provides flexibility on costs.

We encourage our clients to take advantage and capitalize on being a leader within their industry through the use of local service ads. Contact us today to learn more!