Google Business & Directory Management
Do you miss the days of three inch thick phone books and time wasted on trying to find the best dentist, mechanic, or pizza in town? Yeah, we don’t either. Online directories have rapidly replaced their printed predecessors. You might be familiar with some, like Google My Business, Yelp, or Mapquest, and if so, consider the following questions:
• Are you the one managing your Google My Business page?
• Are you sure all your business information on Google and other directories is accurate?
• Are you familiar with accessing online directories to update business information?
If you’re unsure or answered no, it’s time to start paying attention to how your business is presented online. Google business and directory management may not seem like a big deal, but it’s not something you want to overlook. Outdated, inaccurate information can cost you business. You’d be surprised how many online directories feature incorrect hours, phone numbers, and even addresses. Or worse, someone marked your business as closed which consequently turns away any potential business.
Directory management is another part of digital marketing that business owners shouldn’t have to spend time on. You should be able to stay focused on your business without worrying about whether your hours are listed correctly on Google. This is just another reason why hiring a digital marketing agency is so beneficial – you know someone is taking care of these things for you and that you’re getting the most out of your online investment.
What is a Google my business page?
When you search a business on Google, what is the first thing you usually see? A Google My Business page (or GMB). We’re all familiar with this tool, but not everyone understands the importance of having their page regularly managed. More than half of online searches are people looking for something local. Google My Business pages are indispensable in getting local exposure.
Your Google My Business page features your:
Get listed on some of the top 100+ business directories, including Google My Business, Yahoo Business and Bing Business.
GOOGLE MY BUSINESS PAGES ARE ONE OF THE TOP SOURCES OF INFORMATION ONLINE.
If customers are looking for your phone number or directions, they’ll almost always get that information from your business page. What happens when the information listed on your page isn’t accurate? You’ll end up with very unhappy customers.
Hiring a professional firm to manage your Google My Business page ensures that your information is always accurate. If you have changes in operating hours, we’ll update your page immediately. If you change your logo, again, we’ll update your page immediately. All you have to do is tell those changes to your WebLocal consultant and we’ll handle the rest.
(Place this in a text box) With over 70% of the search market share, Google is without a doubt the most popular search engine online. In addition to that, Google captures almost 85% of mobile traffic. The large traffic potential makes Google the most viable option when aiming to capture organic or paid searches.
DIRECTORY MANAGEMENT THE MODERN WAY:
TAKE CONTROL. GET FOUND.
Through our API feed, we’re able to feed your business information to over 100 different directories within days. Just like with your Google My Business page, we’re able to immediately update your information on directories; hour changes, address change, contact information, you name it. Inconsistent business information across the internet costs your business real sales – we’ll keep everything up to date and accurate.
List with WebLocal and we’ll: (place this in a text box)
• Verify, update, and maintain your business listing(s)
• Publish everywhere and on every device
• Enhance and drive revenue from your listings
• Maintain NAP accuracy and consistency via direct API feed
HELPING YOU WITH REVIEW MANAGEMENT
Online reviews are perhaps one of the best salesman for your business, one that is often overlooked. How and when you respond to those reviews is critical, but finding time to do so can be a daunting task.
Review management is an add-on service we offer our clients. We can set up email or text notifications to alert you when someone leaves a review on your Google My Business page or another directory. You can choose to be notified of reviews immediately, or on a daily, weekly, or monthly basis. Our consultants can also coach you on how to respond to reviews, both good and bad.
No matter the review, we encourage businesses to always respond. Doing so shows customers you care and ensures that they can trust you’re committed to ensuring that they have a positive experience but also helps your business appear more prominently in online searches.
85% of business have at least one error across major online directories.
70% of conversions happen within 1 hour of an initial mobile search.
92% of searchers will pick businesses on the first page of local search results.