Local Market Research
HOW CAN YOU BE CERTAIN POTENTIAL CUSTOMERS IN YOUR LOCAL COMMUNITY ARE FINDING YOU?
Market research begins with understanding the demand for the products and services you offer and how potential customers are seeking them.
We perform market research before sitting down with anyone, whether they become a client or not. This way, we can begin to understand your business, products or services, target audience, and goals. During a no-cost, no-obligation analysis, we discuss this initial market research.
Using Google’s Keyword Planner tool, we’re able to perform industry specific research. We can see all the searches being done for a product or service within your industry, how many times these terms are searched, and the locations of these searches. This allows us to perform highly targeted market research.
Once we understand where your potential customers are, we analyze your competitors to see who is showing up for searches that pertain to you. You may be surprised to find out you have competitors online that you didn’t know existed. It’s important to understand that whoever is showing up for searches that are relevant to you is your competitor.
The next step is to evaluate your competitors’ websites and perform a competitive analysis. Examining your biggest competition’s strategies will allow you to see what your business should be doing and illustrate what is already working for your business.
Competitors are determined by a number of factors:
- Similar products and services
- Proximity to your business location
- Visibility in digital searches
- Similar digital marketing platforms
If you find yourself interested in learning more following an initial analysis, we can dive much deeper into market research and establish a plan tailored to your business.
WEBLOCAL CAN HELP YOU BECOME THE INDUSTRY LEADER WITHIN YOUR COMMUNITY.
Our goal is to help your business become the go-to service within your industry and local area. We want your business name to be seen everywhere. Our proven marketing and branding strategies will make your brand compatible with the services your clients are looking for.