SEO stands for Search Engine Optimization, and is a digital marketing strategy focused on increasing website visibility in a search engine. Examples of search engines include Google, Yahoo, or Bing.
The main goal of SEO is to increase the number of people visiting a website by achieving higher rankings on the Search Engine Result Page (SERP). SEO is only concerned with organic search results, not results related to Search Engine Marketing (SEM).
WebLocal, Inc. is a professional digital marketing company that provides quality, reputable SEO services to small and medium sized businesses.
What Are SEO Best Practices?
There are two ways to perform SEO; the right way and the wrong way.
Search engines have search algorithms or formulas. These algorithms look at several factors to determine the ranking of search results. Search engines, like Google, are continuously developing more advanced search algorithms. These search algorithms distinguish between proper and improper SEO efforts. Proper SEO efforts actually help a website be found by individuals searching for highly related terms. Improper SEO efforts attempt to trick the algorithm into generating more traffic for a website when the traffic may not be qualified. Unfortunately, improper SEO happens more often than it should and any traffic that is drawn to a site that isn’t relevant, is useless.
Due to the negative nature of poor SEO practices, search engines will penalize websites that utilize improper SEO and reward websites that feature the best SEO practices.
A Local Approach
WebLocal, Inc. knows that some of the most qualified searches occurring on the internet come from individuals looking for local businesses. We offer marketing strategies that tailor to location so our clients can be found by potential customers in their area who are searching for their services.