The primary focus of Search Engine Optimization (SEO) is to increase website visibility in search engines like Google, Yahoo and Bing. SEO strategies increase the number of people visiting your website by achieving higher rankings on the Search Engine Results Pages (SERPs).
WHAT ARE SEO BEST PRACTICES?
There are two ways to perform SEO – the right way and the wrong way.
Search engines have algorithms that look at several factors to determine search result rankings, and they are continuously advancing these algorithms to distinguish between proper and improper SEO practices.
Good SEO consists of keyword research, content with targeted keyword phrases, compelling meta descriptions, header tags and phrases, internal page linking, image tags, and easy to read content.
Good SEO Helps People Find You
Bad SEO Gets You Lost In The Mix
Unfortunately, improper SEO happens all the time and any traffic that is drawn to a site that isn’t relevant is useless. Some of the most common SEO mistakes include duplicating content, keyword stuffing, creating slow or non-responsive websites, and much more.
Due to the negative nature of poor SEO practices, search engines will penalize websites that utilize improper SEO and reward websites with SEO best practices by altering where you land on the SERPs.
When you work with WebLocal, you’ll never have to worry about improper SEO. We know what’s trending, we know what works, and most importantly, we know what’s best for you.
A LOCAL APPROACH
At WebLocal, we know that some of the most qualified searches on the internet come from individuals looking for local businesses. We offer marketing strategies that tailor to location so our clients can be found by local customers.
Nearly half of Google searches are local. In fact, local searches represent billions of high-value queries. When people search locally, there’s a much higher conversion rate.