Market Research
HOW DO YOU KNOW ANYONE IS INTERESTED IN WHAT YOU HAVE TO OFFER?
We can hear the audible gasp along with a, “Well of course they are!” being said. But how do you really know? It all breaks down to research. Market research is about understanding the demand for the products and services you offer, who’s demanding it and how they are searching for it. Especially in your local area.
Would it surprise you to discover that your competition may be surpassing you online and ultimately in the market? More often than not, this is the case. At Weblocal, we don’t just tell you where your business stands online, we prove it to you.
How does Weblocal prove it?
We believe that knowledge is power, and we put that power at your fingertips with a comprehensive, no-cost/no obligation Analysis Report that details your online presence. Using Google’s Keyword Planner tool, we’re able to perform industry specific research. We can see all the searches being done for a product or service within your industry, how many times these terms are searched, and the locations of these searches.
This allows us to perform highly targeted market research before sitting down with anyone, whether they become a client or not. This way, we can begin to understand your business, products or services, target audience, and goals. Once we understand where your potential customers are, we analyze your competitors to see who is showing up for searches that pertain to you. You may be surprised to find out you have competitors online that you didn’t know existed — or like we said earlier— could be surpassing you as an industry leader.
The next step is to evaluate your competitors’ websites and perform a competitive analysis. Examining your biggest competition’s strategies will allow you to see what your business should be doing and illustrate what is already working for your business.
Competitors are determined by a number of factors:
- Similar products and services
- Proximity to your business location
- Visibility in digital searches
- Similar digital marketing platforms
WEBLOCAL CAN HELP YOU BECOME THE INDUSTRY LEADER WITHIN YOUR COMMUNITY.
Our goal is to help your business become the go-to service within your industry and local area. We want your business name to be seen everywhere. Our proven marketing and branding strategies will make your brand compatible with the services your clients are looking for.
Ready to learn more? Schedule a no-cost, no obligation Analysis Report (hyperlink) today, we can dive much deeper into market research and establish a plan tailored to your business.
