SEM
Want your website on page one of search results? SEM is a guaranteed way to get there.
What is SEM?
In short, Search Engine Marketing mainly consists of marketing a business using paid advertising. Although an ideal SEM strategy will use both SEO (unpaid strategy) and PPC (pay-per-click) together to get the best results.
In short, Search Engine Marketing mainly consists of marketing a business using paid advertising. Although an ideal SEM strategy will use both SEO (unpaid strategy) and PPC (pay-per-click) together to get the best results.
What is PPC?
PPC (pay-per-click) is a unique form of acquisition marketing. You only pay a fee when someone clicks on an ad – so your marketing spend will not be based on impressions.
PPC (pay-per-click) is a unique form of acquisition marketing. You only pay a fee when someone clicks on an ad – so your marketing spend will not be based on impressions.
Why You Need SEM.
- Increase brand awareness
- Focus on Conversions
- Excellent for local marketing
- Drives consistent traffic
- Attracts qualified leads
- More revenue generation
According to Google, Search Ads can increase brand awareness by 80%.
SEM Optimization.
We constantly analyze SEM results and refine PPC strategies. Some of these efforts include:
• Manual adjustment of keyword bidding
• Continuously generate new long-tail keywords and keyword phrases
•Determine daily and monthly budgets in a responsible manner
• Create landing pages for SEM campaigns
• Continuous advertisement testing and optimization
Google Ads.
Google Ads is a go-to SEM strategy. When we set up Google ads for our clients, it’s a pay-per-click strategy meaning you only pay if somebody clicks your ad. We go after highly targeted traffic that’s relevant to your product or service so you know you’re getting quality clicks.
If your ad doesn’t get clicked, your marketing dollars get stretched a little further. Depending on your business, budget, and goals, implementing Google ads may or may not make sense for your marketing plan.
Already have Google Ads set up? Are they performing as well as they should be? If you aren’t sure, we can tell you.
The Difference Between SEM & SEO.
With SEM, you pay to get in front of an audience. With SEO, you earn your way in front of an audience.
SEO involves implementing strategies that will, in time, help you gain exposure. SEM involves paying for marketing campaigns that will help get you in front of your competition in the short-term. There’s a great deal of valuable real estate on search engines, and there are different means of getting there.
SEM is a guaranteed way of instantly getting in front of your target audience.
Investing in Short Term Strategies For Long Term Gains.
We typically advise making room for SEM strategies to fit within your budget in the beginning. Setting up SEM campaigns will help you gain some momentum while we work on SEO behind the scenes. So while SEM is helping you earn your way to page one of search results initially, SEO is going to keep you there in the long run.
Once SEO starts getting you the results you’re looking for, you don’t have to remove SEM from your marketing arsenal. The two can work in harmony together and really maximize your results.
