If there is one thing we can all agree is dominating modern society, it’s social media. Whether you have Facebook, Instagram, or Twitter, you’re likely checking your feed several times a day. Guess what? So are your customers.
This doesn’t mean you should throw money at every social platform out there. You should however consider the one social network marketers can’t seem to ignore: Facebook.
Makes sense, right? With Facebook, you have the ability to target specific people with specific messages all while tracking every move a user makes – something you don’t get with other platforms.
Still not convinced you need to advertise on Facebook? Check out these 5 reasons why you should:
1. Your Customers Are On Facebook
This year, roughly 2.89 billion people have logged into Facebook making it the largest social network worldwide. In fact, Facebook was the first social platform to surpass one billion users back in 2012. To give you perspective, the amount of people on Facebook is double the population of China. Needless to say, your audience is on there. With the number of users and the 22 billion ad clicks per year, Facebook is providing small businesses with the largest advertising platform since search.
2. Facebook Ads Are Inexpensive
Facebook advertising costs can vary depending on your industry, target audience, ad placement, and more. With Facebook, it’s less about cost and more about ROI or how far your money will go. A recent Wordstream study found the average cost per click (CPC) for Facebook ads is $1.72 across all industries. Typically, you can expect your Facebook ads to cost anywhere between $0.50 and $2.00 per click; a fraction of what other online channels cost. Worth it? Absolutely.
3. Highly Specific Targeting
You can dig deep with Facebook’s targeting capabilities. From a person’s interests to their location, age, and gender, you have the capability to laser in on the exact person you want to target.
Targeting can include:
- Location
- Age
- Gender
- Personal Interests
- Relationship Status
- Education
- Work
- Behaviors
You can even create ads that target people who have visited your website. And if that isn’t enough, you can also utilize Lookalike Audiences. This is a great way to reach new people who are similar to audiences you have already targeted and would likely be interested in your business. Facebook has made it nearly impossible to not reach your target audience.
4. You Can Track Everything
From the number of people who viewed your ad to the people who saw it, clicked on it, and purchased your product, you can track everything. Other forms of advertising like TV or radio ads don’t offer the same tracking capabilities.
With Facebook, you have a range of analytics, including reach, number of clicks, cost per click, and cost per conversion. Just like with Facebook’s targeting, the tracking capabilities are endless and highly beneficial for small business owners.
5. Gain An Edge Over The Competition
You might be surprised at how many small business owners are new to the concept of advertising on Facebook; they still think it’s just a platform for sharing photos and life updates. These business owners are more likely to opt for traditional methods of advertising like radio, TV, or newspaper. While each form of advertising has its place, there’s no question that Facebook is the leader in social platform advertising.
The Takeaway
Small business owners who decide to advertise on Facebook will undoubtedly see a return on their investment and gain an advantage over their competition. As we said, you can target a highly specific message to a highly specific audience all while tracking each and every move.
It’s important to note that if you go at Facebook ads blindly, you could lose money. That’s why it’s best to talk with professional marketers who have experience with Facebook ads and will know the best approach for your business.
Have a question? We have an answer. Don’t hesitate to reach out to learn more. And as always, thanks for stopping by!