Direct Traffic vs Organic Traffic: What You Need to Know When it comes to the topic of direct traffic vs organic traffic, there’s a short answer and a long answer. Short answer: organic traffic is any traffic from visitors using search engines, while direct traffic comes from visitors arriving directly on your website without being …
Blogging is a powerful key component of any digital marketing strategy. Whether you’re looking to generate more organic traffic to your website, boost brand awareness, or connect with your audience, blogging can be a game-changer. Before we go on, here are some quick stats on blogging: Well-written, engaging blog posts are an excellent way to …
Blogging: How Can It Help Your Digital Marketing Strategy? Read More »
Video marketing is no stranger to this blog, and it’s no surprise we’re talking about it again today. Video content is trending as a digital marketing strategy, which isn’t surprising either. Actually, video marketing has been trending for a few years now, and as far as we can tell, it’s a trend that’s here to …
As a business owner, choosing the right marketing strategies to promote your business can be tough. You have to know when to use what, how to use each strategy, and most importantly, why you’re doing what you’re doing. One thing most of us marketers agree on is that out of all the available options, social …
Up until now, you might’ve thought social media marketing and social media advertising were one and the same. The distinction between the two can be confusing, especially if you aren’t familiar with social media and digital marketing. We’ll break down the differences between social media marketing and social media advertising so you can see how …
Social Media Marketing vs. Social Media Advertising Read More »
With nearly 2 billion users active on the platform daily, Facebook is one of the most sought-after digital marketing channels in the world. From local businesses to international brands like Walmart, businesses are turning to Facebook to reach new and existing consumers. The popularity of Facebook comes with the added challenge of competing ads, user-generated …
Search Engine Optimization (SEO) – there’s that term again. SEO has been around for almost as long as the internet and is a crucial aspect of digital marketing. Since the early days, businesses have used SEO to reach new audiences, drive traffic and growth, and spread knowledge. But how has SEO changed since the times …
If you’re new to the blog and aren’t familiar with digital marketing, this post is a great way to introduce you to the topic. Today, we’re talking about the five pillars of digital marketing. Let’s dive in! 1. SEO Search Engine Optimization – a crucial part of digital marketing, yet often overlooked by those building …
Today’s blog post is a little different. We’re still talking strategy but instead of taking a general approach, we’re honing in on a particular industry – construction companies. There’s no shortage of marketing strategies out there. When it comes to construction companies, tactics like email marketing and paid advertising just make sense. They’re the kind …
A strong, recognizable brand identity can make all the difference in terms of brand awareness and growth. So, what is brand identity and why is it so important? What is Brand Identity? Your brand identity is what separates you from every other Tom, Dick, and Harry on the block. Everything from your logo and website …
