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A Guide to Google’s Local Service Ads

Did you know roughly 93% of consumers search for local business on the internet? With 34% searching daily. Google’s reach may extend globally, but the majority of us are just trying to find something local. This means you have a real opportunity to grow your small business if you find a quick and reliable way […]

5 Online Marketing Tips For Growing Your Small Business in 2021

Starting a business is no easy feat – especially when facing an over-saturated market. A rigorous, well-thought-out marketing plan will help your business establish a unique position in the market, leading to growth and success. What is a marketing plan? A marketing plan is a thorough road map outlining your overall marketing strategies and highlighting […]

In-House vs. Agency Marketing: Which is Right For You?

Whether you’re an e-commerce retailer, restaurant owner, manufacturer, or contractor, you need marketing. It’s a surefire way to get your name out there and generate leads – helping your business to grow. You know marketing is inevitable; the question is, how are you going to implement it? Are you going to do it yourself, hire […]

The Website Design Process

When it comes time to design a new website, you may feel excited or even a little anxious. A new website allows you to update everything from your content and images to your entire marketing strategy – all of which can open the door to new prospects and leads. With constant changes in web design […]

SEO 2020

It’s 2020, and time to take a fresh look at SEO. While most tried-and-true strategies continue to be effective, search engines are always evolving, and keeping up on the trends will keep you up on the competition! What to Expect in 2020 1.) Google Emphasis on E-A-T Google has evaluated sites based on Expertise, Authoritativeness, […]

Video Marketing

Video marketing is the use of videos to promote your business and increase engagement across digital and social channels – it allows you to reach your target audience through a different medium. Using video as a marketing tool is smart and effective, and it’s gaining momentum among marketing professionals. Interesting Video Marketing Statistics: Cisco predicts […]

Keyword Research: Why is it so important for SEO?

What is keyword research? Simply put, it’s the process of determining which words and phrases people search the most and optimizing content around those terms. Keyword research directly impacts every facet of SEO, including on-page optimization, identifying content topics, links, and promotions. Most would agree that keyword research should be the first step of any […]

Text Message Marketing – A Smart, New SEO Trend?

Text message marketing, mobile marketing, SMS marketing – no matter what you call it, it’s on the rise! As consumers, we’re so used to being asked for our name, email address, and phone number, that we almost provide this information mindlessly. Have you noticed more and more text messages being sent your way to inform […]