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In-House vs. Agency Marketing: Which is Right For You?

Whether you’re an e-commerce retailer, restaurant owner, manufacturer, or contractor, you need marketing. It’s a surefire way to get your name out there and generate leads – helping your business to grow. You know marketing is inevitable; the question is, how are you going to implement it? Are you going to do it yourself, hire […]

The Website Design Process

When it comes time to design a new website, you may feel excited or even a little anxious. A new website allows you to update everything from your content and images to your entire marketing strategy – all of which can open the door to new prospects and leads. With constant changes in web design […]

SEO 2020

It’s 2020, and time to take a fresh look at SEO. While most tried-and-true strategies continue to be effective, search engines are always evolving, and keeping up on the trends will keep you up on the competition! What to Expect in 2020 1.) Google Emphasis on E-A-T Google has evaluated sites based on Expertise, Authoritativeness, […]

Video Marketing

Video marketing is the use of videos to promote your business and increase engagement across digital and social channels – it allows you to reach your target audience through a different medium. Using video as a marketing tool is smart and effective, and it’s gaining momentum among marketing professionals. Interesting Video Marketing Statistics: Cisco predicts […]

Keyword Research: Why is it so important for SEO?

What is keyword research? Simply put, it’s the process of determining which words and phrases people search the most and optimizing content around those terms. Keyword research directly impacts every facet of SEO, including on-page optimization, identifying content topics, links, and promotions. Most would agree that keyword research should be the first step of any […]

Text Message Marketing – A Smart, New SEO Trend?

Text message marketing, mobile marketing, SMS marketing – no matter what you call it, it’s on the rise! As consumers, we’re so used to being asked for our name, email address, and phone number, that we almost provide this information mindlessly. Have you noticed more and more text messages being sent your way to inform […]

2019 SEO Trends: The Importance of Comprehensive Content

Let’s discuss a very important aspect to on-page SEO: comprehensive, long-form content. We know that keyword optimization can greatly enhance search traffic, but what strategy boosts return traffic and user engagement? Well, according to recent studies on the topic, the answer is in-depth, long-form content. Traditionally, Google would examine your page’s HTML to determine how […]

2019 SEO Trends: On Page SEO_Blog

Trend #2 – On-Page SEO On-page optimization continues to be a highly effective SEO strategy which is why we consider it to still be trending in 2019. On-page SEO is the practice of optimizing an individual web page with the goal of earning more relevant traffic in search engines. On-page includes optimizing both content and […]