What exactly is trending in the world of SEO?
Throughout 2019, we’re going to take a look at what search engine optimization strategies are trending. New ideas and strategies are constantly popping up and sometimes it’s hard to keep up with the ever-changing world of SEO.
In order to improve your SEO strategies and dominate in the SERPs, you have to understand your audience, adapt with your audience, and don’t let anything slip through the cracks. You’ll want to put in place digital marketing strategies, or hire someone to do it for you, that will ensure a leading position in the SERPs. If you’re unfamiliar with SERPs, these are the search engine results pages; a list of results a search engine returns in response to specific keyword or phrase queries.
Trend #1 – Voice Searches
ComScore has stated that 50% of all searches will be voice searches by 2020. Voice-search enabled digital assistants are quickly becoming the go-to search method for consumers all over the world.
According to research done by NPR and Edison Research, American households have acquired 118.5 million smart speakers in 2018.
Between smart phones and smart speakers, the number of individuals using voice searches is rapidly increasing. This increase is one of the biggest changes, or new trends, in the SEO world. New optimization strategies are required in order to keep up with the demand of voice searches. It’s important to keep in mind the difference in searching for something using Google compared to asking a question out loud. The differences in these two ways of searching for information require different answers that lead to the same result. Therefore, you’ll want to put in place SEO strategies that consider all the ways a query could be stated using voice-search enabled digital assistants.
According to OC&C Strategy Consultants, voice search is expected to become a $40 billion channel by 2022. In early 2018, the channel was at about $2 billion. Pretty amazing. Clearly, voice search trends are sticking around and don’t seem to be going anywhere anytime soon.
Stay tuned for future posts about what else is trending in the world of SEO.
Kinsella, B. (2019, January 07). NPR Study Says 118 Million Smart Speakers Owned by U.S. Adults. Retrieved from https://voicebot.ai/2019/01/07/npr-study-says-118-million-smart-speakers-owned-by-u-s-adults/
OC&C Strategy Consultants. (2018, February 28). Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion Today. Retrieved from https://www.prnewswire.com/news-releases/voice-shopping-set-to-jump-to-40-billion-by-2022-rising-from-2-billion-today-300605596.html
Olson, C. (2016, April 25). Just say it: The future of search is voice and personal digital assistants. Retrieved from https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459