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In the ever-evolving landscape of digital advertising, market research plays a pivotal role in helping businesses understand their target audience and effectively reach potential customers. By examining the products and services a business provides, market research enables companies to gain valuable insights into consumer behavior, preferences, and trends. Market research also relies on various tools […]

You’re here for a reason – your Google ads aren’t producing results like you thought they would. You may think you set everything up correctly, but if your ads aren’t converting, there are several reasons why. Keep reading to learn what those reasons are and their solutions. 10 Reasons Your Google Ads Aren’t Converting Your

In some cases, you can easily pinpoint the reason you lost a customer. But what about those losses you didn’t see coming? The customers who seem happy, or at the very least not unhappy, with your product or service and then suddenly call it quits or disappear. In these cases, it can be difficult to

In today’s business market, customer loyalty seems like a thing of the past. Research has shown that roughly 65% of consumers have switched brands either “often” or “very often” within the past three months. This number is influenced by things like lower prices from competing brands and more targeted marketing. With that said, now is

Whether you’re considering hiring a digital marketing agency or have been working with one for years, there are certain things your marketing agency should never do. Keep reading to learn what these red flags are and how to look out for them – you might be surprised. 1. Be a ‘Yes-Man’ If your marketing agency

Market research (as boring as it may sound) is a crucial step when launching a new campaign, product, or service. If you skip it, you miss out on getting a thorough understanding of what people are looking for and you risk targeting the wrong audience. Two things you want to get right when launching something

Direct Traffic vs Organic Traffic: What You Need to Know When it comes to the topic of direct traffic vs organic traffic, there’s a short answer and a long answer. Short answer: organic traffic is any traffic from visitors using search engines, while direct traffic comes from visitors arriving directly on your website without being

Blogging is a powerful key component of any digital marketing strategy. Whether you’re looking to generate more organic traffic to your website, boost brand awareness, or connect with your audience, blogging can be a game-changer. Before we go on, here are some quick stats on blogging: Well-written, engaging blog posts are an excellent way to

Video marketing is no stranger to this blog, and it’s no surprise we’re talking about it again today. Video content is trending as a digital marketing strategy, which isn’t surprising either. Actually, video marketing has been trending for a few years now, and as far as we can tell, it’s a trend that’s here to