In today’s business market, customer loyalty seems like a thing of the past. Research has shown that roughly 65% of consumers have switched brands either “often” or “very often” within the past three months. This number is influenced by things like lower prices from competing brands and more targeted marketing. With that said, now is […]
5 Ways to Boost Your Customer Lifetime Value Read More »
Whether you’re considering hiring a digital marketing agency or have been working with one for years, there are certain things your marketing agency should never do. Keep reading to learn what these red flags are and how to look out for them – you might be surprised. 1. Be a ‘Yes-Man’ If your marketing agency
4 Red Flags Your Digital Marketing Agency Might Miss Read More »
Market research (as boring as it may sound) is a crucial step when launching a new campaign, product, or service. If you skip it, you miss out on getting a thorough understanding of what people are looking for and you risk targeting the wrong audience. Two things you want to get right when launching something
Market Research: A Step That Can’t Be Skipped Read More »
Direct Traffic vs Organic Traffic: What You Need to Know When it comes to the topic of direct traffic vs organic traffic, there’s a short answer and a long answer. Short answer: organic traffic is any traffic from visitors using search engines, while direct traffic comes from visitors arriving directly on your website without being
Direct Traffic vs Organic Traffic Read More »
Blogging is a powerful key component of any digital marketing strategy. Whether you’re looking to generate more organic traffic to your website, boost brand awareness, or connect with your audience, blogging can be a game-changer. Before we go on, here are some quick stats on blogging: Well-written, engaging blog posts are an excellent way to
Blogging: How Can It Help Your Digital Marketing? Read More »
Video marketing is no stranger to this blog, and it’s no surprise we’re talking about it again today. Video content is trending as a digital marketing strategy, which isn’t surprising either. Actually, video marketing has been trending for a few years now, and as far as we can tell, it’s a trend that’s here to
Video Marketing Myths Busted Read More »
As a business owner, choosing the right marketing strategies to promote your business can be tough. You have to know when to use what, how to use each strategy, and most importantly, why you’re doing what you’re doing. One thing most of us marketers agree on is that out of all the available options, social
5 Stages of the Social Media Marketing Funnel Read More »
Up until now, you might’ve thought social media marketing and social media advertising were one and the same. The distinction between the two can be confusing, especially if you aren’t familiar with social media and digital marketing. We’ll break down the differences between social media marketing and social media advertising so you can see how
Social Media Marketing vs. Social Media Advertising Read More »
With nearly 2 billion users active on the platform daily, Facebook is one of the most sought-after digital marketing channels in the world. From local businesses to international brands like Walmart, businesses are turning to Facebook to reach new and existing consumers. The popularity of Facebook comes with the added challenge of competing ads, user-generated
How To Create Effective Facebook Video Ads Read More »
Search Engine Optimization (SEO) – there’s that term again. SEO has been around for almost as long as the internet and is a crucial aspect of digital marketing. Since the early days, businesses have used SEO to reach new audiences, drive traffic and growth, and spread knowledge. But how has SEO changed since the times
On-Page and Off-Page SEO: Why You Need Both Read More »
