Video marketing is no stranger to this blog, and it’s no surprise we’re talking about it again today. Video content is trending as a digital marketing strategy, which isn’t surprising either. Actually, video marketing has been trending for a few years now, and as far as we can tell, it’s a trend that’s here to stay.
With that said, we thought we’d bust some of the myths about video content and its use as a digital marketing strategy.
Myth #1: Videos Won’t Impact or Improve Your Marketing Strategy
Truth: There may be times when a single video or even two may not have an impact on your marketing strategy. But when you look at the long-term, big picture, you’ll find that video content almost always has a positive impact on lead generation and conversion rates.
Why? Because video content is easily consumable and highly attention-grabbing. As we said, if you look at the big picture, statistically, videos lead to higher engagement and conversion rates.
Myth #2: There’s Not Much You Can Do With Videos
Truth: For those who are new to video marketing, they might think this way. But what’s really happening is most people just don’t know where to begin. Do they record themselves talking? What should the background be?
Let’s say someone wants to start incorporating video content onto his business Facebook page. He might set up a camera in his office, hit the record button, and start talking. While this isn’t necessarily an uncommon way to record videos, he might think there isn’t much else he can do. When really, he just doesn’t have the creative knowledge or experience to know what more he can do.
This is where digital marketing experts really help. Whether someone wants to record themselves or their team, create an entire commercial, or a slideshow video, an expert can help guide them in the right direction. In reality, there’s so much you can do with video content. There’s nearly limitless potential for creativity and customization. Q&A videos, product endorsements, explanatory videos, or eye-catching animations are just a few examples of what you can do.
Not only what to post but where to post is something people may be unsure about. Posting videos to your social media is great, absolutely, but so is posting videos to your website or even including them in email campaigns. Again, there’s so much you can do with video content, and a digital marketing expert can help guide you in strategizing your videos the right way.
Myth #3: Video Marketing is Too Time-Consuming & Difficult
Truth: Video marketing can be time-consuming and difficult if you’re new to it, but it doesn’t have to be. Outsourcing your video marketing to a marketing agency eliminates the hassle and burden of it all. WebLocal offers customizable video marketing solutions and we handle the entire process.
Myth #4: Outsourcing Video Marketing is Too Expensive
Truth: On the contrary. Outsourcing your video marketing can actually help you save money. You won’t have to invest in expensive equipment or software or cover the cost of in-house employees creating video content.
Research continues to show that video marketing is highly valuable for lead generation. If your current marketing plan doesn’t include video marketing, it’s time to change that. WebLocal can help you develop videos that fit your brand identity and communicate your message in a way that aligns with your audience. Learn more here and don’t hesitate to reach out for a free consultation!
Happy New Year!