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In this new digital age, brands that neglect to take advantage of social media are missing out on a key digital channel for consumer engagement. When you consider the reach and influence social media has, it’s easy to see the value in it. Social media can offer an impressive return on investment (ROI) by helping […]

You read that right. How is it already 2022? Don’t ask us. But it’s here, and it’s time to talk about what’s trending in terms of marketing. While quite a bit has changed in the last few years, much has stayed the same, including some of the trends we’ll be talking about today. Since time

We’re rounding the corner to another new year, and with each new year comes new goals, ideas, and plans. As a small business owner, now is the time to look at your current marketing strategy – is it working? If your company’s marketing strategy isn’t working like you had hoped or hasn’t been touched in

What does brand awareness establish? A loyal following? Consumer trust? A competitive edge? The answer is: all of the above and so much more. Brand awareness can do so much for a brand. Once you’ve embedded your brand into the lifestyles and purchase habits of your audience, they won’t have to think twice about becoming

The term ‘optimization’ might make you think of search engine optimization (SEO) and things like restrictive keyword requirements, rigidity, and a lack of creativity in your marketing. However, when it comes to social media, optimization looks a little different. While the majority of businesses are on board with social media, many fail to make the

If there is one thing we can all agree is dominating modern society, it’s social media. Whether you have Facebook, Instagram, or Twitter, you’re likely checking your feed several times a day. Guess what? So are your customers. This doesn’t mean you should throw money at every social platform out there. You should however consider

As a small business owner, content marketing is a strategy you may want to start considering to help grow your audience and increase brand awareness. First of all, what is content marketing? Content marketing refers to the creation and distribution of online marketing material with the goal of driving traffic to your website. This could

In today’s post, we’re taking a look at what’s trending in the world of online marketing. We’re well into 2021 now, and since we didn’t kick off the new year with trend predictions, we’re going to look at what’s trending mid-year. Businesses around the world have endured a major hit in the past year and

Here we are; the third and final installment of our mini blog series on the book Building a StoryBrand by Donald Miller. This section discusses how businesses can implement the SB7 framework and transform their company culture. Let’s take a look at some key points made in these final chapters, and we’ll close out with

We left off the last blog post with a small introduction to the StoryBrand framework. In today’s post, we’re diving into the foundation of Donald Miller’s Building a StoryBrand and what makes the SB7 framework so successful. This section is the meat and potatoes of the book, so you’re not going to want to skip