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Up until now, you might’ve thought social media marketing and social media advertising were one and the same. The distinction between the two can be confusing, especially if you aren’t familiar with social media and digital marketing. We’ll break down the differences between social media marketing and social media advertising so you can see how […]

With nearly 2 billion users active on the platform daily, Facebook is one of the most sought-after digital marketing channels in the world. From local businesses to international brands like Walmart, businesses are turning to Facebook to reach new and existing consumers. The popularity of Facebook comes with the added challenge of competing ads, user-generated

Search Engine Optimization (SEO) – there’s that term again. SEO has been around for almost as long as the internet and is a crucial aspect of digital marketing. Since the early days, businesses have used SEO to reach new audiences, drive traffic and growth, and spread knowledge. But how has SEO changed since the times

If you’re new to the blog and aren’t familiar with digital marketing, this post is a great way to introduce you to the topic. Today, we’re talking about the five pillars of digital marketing. Let’s dive in! 1. SEO Search Engine Optimization – a crucial part of digital marketing, yet often overlooked by those building

Today’s blog post is a little different. We’re still talking strategy but instead of taking a general approach, we’re honing in on a particular industry – construction companies. There’s no shortage of marketing strategies out there. When it comes to construction companies, tactics like email marketing and paid advertising just make sense. They’re the kind

A strong, recognizable brand identity can make all the difference in terms of brand awareness and growth. So, what is brand identity and why is it so important? What is Brand Identity? Your brand identity is what separates you from every other Tom, Dick, and Harry on the block. Everything from your logo and website

Are you taking advantage of user-generated content (UGC)? If not, it’s time to start. Read on to learn more about UGC and how to take advantage of it. What is User-Generated Content? User-generated content is any content – text, images, videos, reviews, etc. – created by individuals rather than brands. If you’ve ever taken a

In this new digital age, brands that neglect to take advantage of social media are missing out on a key digital channel for consumer engagement. When you consider the reach and influence social media has, it’s easy to see the value in it. Social media can offer an impressive return on investment (ROI) by helping

You read that right. How is it already 2022? Don’t ask us. But it’s here, and it’s time to talk about what’s trending in terms of marketing. While quite a bit has changed in the last few years, much has stayed the same, including some of the trends we’ll be talking about today. Since time

We’re rounding the corner to another new year, and with each new year comes new goals, ideas, and plans. As a small business owner, now is the time to look at your current marketing strategy – is it working? If your company’s marketing strategy isn’t working like you had hoped or hasn’t been touched in