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SEO 2020

It’s 2020, and time to take a fresh look at SEO. While most tried-and-true strategies continue to be effective, search engines are always evolving, and keeping up on the trends will keep you up on the competition! What to Expect in 2020 1.) Google Emphasis on E-A-T Google has evaluated sites based on Expertise, Authoritativeness, […]

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Video Marketing

Video marketing is the use of videos to promote your business and increase engagement across digital and social channels – it allows you to reach your target audience through a different medium. Using video as a marketing tool is smart and effective, and it’s gaining momentum among marketing professionals. Interesting Video Marketing Statistics: Cisco predicts

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Keyword Research: Why is it so important for SEO?

What is keyword research? Simply put, it’s the process of determining which words and phrases people search the most and optimizing content around those terms. Keyword research directly impacts every facet of SEO, including on-page optimization, identifying content topics, links, and promotions. Most would agree that keyword research should be the first step of any

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2019 SEO: The Importance of Comprehensive Content

Let’s discuss a very important aspect to on-page SEO: comprehensive, long-form content. We know that keyword optimization can greatly enhance search traffic, but what strategy boosts return traffic and user engagement? Well, according to recent studies on the topic, the answer is in-depth, long-form content. Traditionally, Google would examine your page’s HTML to determine how

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