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If there is one thing we can all agree is dominating modern society, it’s social media. Whether you have Facebook, Instagram, or Twitter, you’re likely checking your feed several times a day. Guess what? So are your customers. This doesn’t mean you should throw money at every social platform out there. You should however consider […]

As a small business owner, content marketing is a strategy you may want to start considering to help grow your audience and increase brand awareness. First of all, what is content marketing? Content marketing refers to the creation and distribution of online marketing material with the goal of driving traffic to your website. This could

In today’s post, we’re taking a look at what’s trending in the world of online marketing. We’re well into 2021 now, and since we didn’t kick off the new year with trend predictions, we’re going to look at what’s trending mid-year. Businesses around the world have endured a major hit in the past year and

Here we are; the third and final installment of our mini blog series on the book Building a StoryBrand by Donald Miller. This section discusses how businesses can implement the SB7 framework and transform their company culture. Let’s take a look at some key points made in these final chapters, and we’ll close out with

We left off the last blog post with a small introduction to the StoryBrand framework. In today’s post, we’re diving into the foundation of Donald Miller’s Building a StoryBrand and what makes the SB7 framework so successful. This section is the meat and potatoes of the book, so you’re not going to want to skip

Today’s blog post is a little different. Instead of covering the latest marketing trends, we’re going to talk about a bookcalled Building a StoryBrand by Donald Miller. This book focuses on one facet of marketing in particular: content. The whole purpose of the book is to help business owners clarify their message so that they’re

Did you know roughly 93% of consumers search for local business on the internet? With 34% searching daily. Google’s reach may extend globally, but the majority of us are just trying to find something local. This means you have a real opportunity to grow your small business if you find a quick and reliable way

Starting a business is no easy feat – especially when facing an over-saturated market. A rigorous, well-thought-out marketing plan will help your business establish a unique position in the market, leading to growth and success. What is a marketing plan? A marketing plan is a thorough road map outlining your overall marketing strategies and highlighting

Whether you’re an e-commerce retailer, restaurant owner, manufacturer, or contractor, you need marketing. It’s a surefire way to get your name out there and generate leads – helping your business to grow. You know marketing is inevitable; the question is, how are you going to implement it? Are you going to do it yourself, hire