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Today’s blog post is a little different. We’re still talking strategy but instead of taking a general approach, we’re honing in on a particular industry – construction companies. There’s no shortage of marketing strategies out there. When it comes to construction companies, tactics like email marketing and paid advertising just make sense. They’re the kind […]

A strong, recognizable brand identity can make all the difference in terms of brand awareness and growth. So, what is brand identity and why is it so important? What is Brand Identity? Your brand identity is what separates you from every other Tom, Dick, and Harry on the block. Everything from your logo and website

Are you taking advantage of user-generated content (UGC)? If not, it’s time to start. Read on to learn more about UGC and how to take advantage of it. What is User-Generated Content? User-generated content is any content – text, images, videos, reviews, etc. – created by individuals rather than brands. If you’ve ever taken a

In this new digital age, brands that neglect to take advantage of social media are missing out on a key digital channel for consumer engagement. When you consider the reach and influence social media has, it’s easy to see the value in it. Social media can offer an impressive return on investment (ROI) by helping

You read that right. How is it already 2022? Don’t ask us. But it’s here, and it’s time to talk about what’s trending in terms of marketing. While quite a bit has changed in the last few years, much has stayed the same, including some of the trends we’ll be talking about today. Since time

We’re rounding the corner to another new year, and with each new year comes new goals, ideas, and plans. As a small business owner, now is the time to look at your current marketing strategy – is it working? If your company’s marketing strategy isn’t working like you had hoped or hasn’t been touched in

What does brand awareness establish? A loyal following? Consumer trust? A competitive edge? The answer is: all of the above and so much more. Brand awareness can do so much for a brand. Once you’ve embedded your brand into the lifestyles and purchase habits of your audience, they won’t have to think twice about becoming

The term ‘optimization’ might make you think of search engine optimization (SEO) and things like restrictive keyword requirements, rigidity, and a lack of creativity in your marketing. However, when it comes to social media, optimization looks a little different. While the majority of businesses are on board with social media, many fail to make the

If there is one thing we can all agree is dominating modern society, it’s social media. Whether you have Facebook, Instagram, or Twitter, you’re likely checking your feed several times a day. Guess what? So are your customers. This doesn’t mean you should throw money at every social platform out there. You should however consider

As a small business owner, content marketing is a strategy you may want to start considering to help grow your audience and increase brand awareness. First of all, what is content marketing? Content marketing refers to the creation and distribution of online marketing material with the goal of driving traffic to your website. This could