Today’s blog post is a little different. Instead of covering the latest marketing trends, we’re going to talk about a bookcalled Building a StoryBrand by Donald Miller. This book focuses on one facet of marketing in particular: content. The whole purpose of the book is to help business owners clarify their message so that they’re […]
Building a StoryBrand: Section 1 Read More »
Did you know roughly 93% of consumers search for local business on the internet? With 34% searching daily. Google’s reach may extend globally, but the majority of us are just trying to find something local. This means you have a real opportunity to grow your small business if you find a quick and reliable way
A Guide to Google’s Local Service Ads Read More »
Starting a business is no easy feat – especially when facing an over-saturated market. A rigorous, well-thought-out marketing plan will help your business establish a unique position in the market, leading to growth and success. What is a marketing plan? A marketing plan is a thorough road map outlining your overall marketing strategies and highlighting
5 Tips For Growing Your Small Business in 2021 Read More »
Whether you’re an e-commerce retailer, restaurant owner, manufacturer, or contractor, you need marketing. It’s a surefire way to get your name out there and generate leads – helping your business to grow. You know marketing is inevitable; the question is, how are you going to implement it? Are you going to do it yourself, hire
In-House vs Agency Marketing: Which is Right For You? Read More »
When it comes time to design a new website, you may feel excited or even a little anxious. A new website allows you to update everything from your content and images to your entire marketing strategy – all of which can open the door to new prospects and leads. With constant changes in web design
The Website Design Process Read More »
We understand that when you hear the words ‘no-cost’ or ‘no-obligation’ you may think ‘what’s the catch?’. In our case, the catch is that there really is no catch. We know that’s hard to believe. So, why do we offer this analysis meeting with no strings attached? We know online marketing is fickle, and not
No-Cost, No-Obligation Digital Marketing Analysis Read More »
When Covid-19 struck, no industry was left unscathed. Yet, any crisis can be a golden opportunity for innovation, if responded to with reflection, planning, and initiative. Small business owners may feel like they don’t have the answers. We understand. Working with such a diverse client base has allowed us to see what is and isn’t
Shutdown Recovery: 5 Online Marketing Strategies Read More »
It’s 2020, and time to take a fresh look at SEO. While most tried-and-true strategies continue to be effective, search engines are always evolving, and keeping up on the trends will keep you up on the competition! What to Expect in 2020 1.) Google Emphasis on E-A-T Google has evaluated sites based on Expertise, Authoritativeness,
Video marketing is the use of videos to promote your business and increase engagement across digital and social channels – it allows you to reach your target audience through a different medium. Using video as a marketing tool is smart and effective, and it’s gaining momentum among marketing professionals. Interesting Video Marketing Statistics: Cisco predicts
What is keyword research? Simply put, it’s the process of determining which words and phrases people search the most and optimizing content around those terms. Keyword research directly impacts every facet of SEO, including on-page optimization, identifying content topics, links, and promotions. Most would agree that keyword research should be the first step of any
Keyword Research: Why is it so important for SEO? Read More »
