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What is keyword research? Simply put, it’s the process of determining which words and phrases people search the most and optimizing content around those terms. Keyword research directly impacts every facet of SEO, including on-page optimization, identifying content topics, links, and promotions. Most would agree that keyword research should be the first step of any […]

Text message marketing, mobile marketing, SMS marketing – no matter what you call it, it’s on the rise! As consumers, we’re so used to being asked for our name, email address, and phone number, that we almost provide this information mindlessly. Have you noticed more and more text messages being sent your way to inform

Let’s discuss a very important aspect to on-page SEO: comprehensive, long-form content. We know that keyword optimization can greatly enhance search traffic, but what strategy boosts return traffic and user engagement? Well, according to recent studies on the topic, the answer is in-depth, long-form content. Traditionally, Google would examine your page’s HTML to determine how

Trend #2 – On-Page SEO On-page optimization continues to be a highly effective SEO strategy which is why we consider it to still be trending in 2019. On-page SEO is the practice of optimizing an individual web page with the goal of earning more relevant traffic in search engines. On-page includes optimizing both content and

What exactly is trending in the world of SEO? Throughout 2019, we’re going to take a look at what search engine optimization strategies are trending. New ideas and strategies are constantly popping up and sometimes it’s hard to keep up with the ever-changing world of SEO. In order to improve your SEO strategies and dominate

Did you know that reviews left on your Google My Business (GMB) page, Facebook Business page, Yelp, or other directories can either enhance your business or lead to your eventual downfall? You can boost your business by 10% with just five positive reviews on GMB; on the other hand, one really negative review can cost

Anyone who owns a business knows that much of its success is based on branding and marketing. However, not everyone is familiar with marketing their business online. The importance of proper representation online cannot be overstated. Today, we’re going to discuss just how important it is for your business to be properly represented online, as

Social media marketing can seem like a daunting task – posting something new each week, keeping your audience engaged, keeping up with social media trends…there’s a lot to think about. In today’s world, it’s important to understand the value of keeping up with your social media channels for marketing purposes. Social media posting is a